In some sectors, image is everything…and we’re not talking fashion or fragrance.  First impressions count in hotels, restaurants, bars and beauty salons and the way the premises look can determine whether customers come back for more or turn on their heels.

Refurbishing a new or existing business is an exhausting but exciting project. It’s like moving home; you go through several stressful months of paperwork, removals, redecorating and then you stand in front of your work, tired but happy. And a lot poorer.

Many owners of these types of premises use a bank loan, savings or a business cash advance to finance the work. One beauty salon that we know not only moved premises to give them more space for treatment rooms but enhanced their image by creating a waiting area with polished white walls and plush red couches. If customers have to wait for their favourite therapist, at least they’re waiting in style!

Of course, refurbishments are expensive projects and there are a number of factors that need to be taken into consideration to ensure that you get what you want.

Does your vision really fit with your business strategy?

Strange things can happen to people when they start looking at furniture and furnishings. It’s easy to get carried away in terms of image and price but the last thing you want is a look that is wrong for your customer demographic.

Plan carefully and be honest about your market. There’s no point in buying ultra-sleek tables and chairs if your company mainly caters to families who are looking for a quick bite to east. And those expensive glass ornaments may get knocked over by kids within weeks…

If you’re unsure, seek guidance from a specialist designer. A refurbishment is a major investment for any small business and you need to get it right from the start.

Do you have a contingency?

Good financial planning is crucial. If plumbing or electrical work is involved, you can never be sure what issues will arise once existing fittings have been ripped out. Ideally, you should have a 10 – 20% contingency in place in case additional work is required. Consider whether you can build this in through other means, such as savings or a business cash advance.

If you can’t afford this, you will need to be ready to cut costs elsewhere if problems arise, such as buying second hand or refurbished furniture or scaling back on decorative items.

Have you picked the right contractors?

This is an important project so don’t be concerned about going the extra mile to check the quality and reliability of the trade firms on your list. Ask questions about their experience, technical expertise and safety record. Read online reviews. Even better, find a local small business that has recently undergone refurbishment and find out if they’d recommend the contractors they used. The more information you can gather, the better your decision will be.

Do you need to close?

It’s possible for some renovation projects to be undertaken while part of the business stays open. The answer in your case will depend upon the scope of the work and the impact of mess and noise on other rooms.

Many small businesses, such as restaurants, have no option to close if they want to revamp their furnishings, decoration and so on. Building the drop in income into your project costs will ensure that you ask for the appropriate funding from the bank or business cash advance company.

When the project is complete, you’ll feel like shouting with joy from the highest point! Do the marketing equivalent and announce the new look to local papers and invite them to take a look around. Broadcast the news on your website and on social media. A small business success story is always a nice news piece for the local area and will give your relaunch a boost. And remember to give yourself a pat on the back – you deserve it.